One day last month, our team got together to discuss the final decision to shutdown our Appidemia iphone app. It was a sad day for all of us.
For apps to work you need to make necessary updates and unfortunately our latest one wasn’t approved. This was the response we got from the Appstore:
“Please review your app to evaluate what features you can add to significantly differentiate your app from the App Store, both functionally and visually. Apps that also include filtering, bookmarking, searching, or sharing recommendations are not considered as significantly different from the App Store.”
One previous update was rejected once before, and then, after we appealed to the review board, the app was approved. It was rejected for the same reason. Appidemia is a social app discovery and as such was getting a significant traction and positive feedback from our users, pointing out exactly the features that differentiate us from the Appstore.
This latest, and absolutely necessary, update was once again kept on hold and then rejected. Without it, app simply couldn’t work properly. The transition from iOS6 to iOS7 was happening rapidly and the majority of our users weren’t able to have a functioning Appidemia app on their iPhones. We had hundreds of thousands of users that had the old version of the app. It was so frustrating.
Since we started building Appidemia, the Appstore guidelines kept changing constantly, which forced us to make numerous changes in order to follow these rules. We kept changing it so much, to the point that the only possibility was to have something completely different from what we started and wanted to build. We were left with an option to basically make a blog about apps. We didn’t want that.
It was extremely devastating for our entire team to have to make this decision. We built it, watched it grow, literally every single day we followed the statistics, kept learning about our users, kept discovering new, amazing apps and then, suddenly, everything had to stop. Shutting our baby project down was the toughest decision, but it simply had to be done.
We grew and learned so much trough this whole process and more importantly, we formed an amazing team. This is the best thing we’ll take out of this experience.
We decided to take the high way, think positive and look at this as a reminder to stay true to our vision and continue to build things we love, we believe in.
After we recovered from the initial shock, we decided to shift our focus to a different project we had on hold since we never had the time to develop it next to Appidemia.
We won’t reveal details yet, but everyone is super excited about it and we already started working hard to make it happen. We can tell you for sure it’s not gonna depend on a single platform.
Just this week, we moved into a new office space. Our team has grown since we hired few new people. We are getting to know our new teammates, learning to play ping-pong and working full speed on this new project. You’ll hear more about it when it’s done and we wanna hear your thoughts. Don’t worry, we’ll keep you in the loop. ;)